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The literature did not cover the BSC in manufacturing industries and specifically the food industry. The Balance scorecard perspectives Figure 2. It was also clear that there was a very significant relationship between BSC measures and supply chain performance represented by R2 value of 0.

Definition Brand Equity A common definition of brand equity defines brand equity as sckrecard reaction of customers on marketing actions which are saved in mind.

It strikes a balance between financial and non-financial measures thereby enabling organizations to achieve holistic supply chain excellence. Age of respondents Table 4. Internal Business Perspective Goals Matrix 4.

Balanced Scorecard and Supply Chain Perfomance. The Case of the Kenya Nut Company

So, in Robert S. Therefore, supply chain performance measurement is the process of determining the productivity of the whole supply chain from suppliers to consumers involving functions such as inventory management, transportation, customer service, storage, delivery and order fulfillment.

KNC has a vertically integrated supply chain that ensures a continuous chain of the products such as macadamia nuts, organic nuts, coffee and cashew nuts from suppliers to the final consumer. Interdependencies within the Customer and Internal Business Perspective. Bigliardi and Bottani developed a BSC framework for the supply chain in food companies. Here it is possible to look at the metrics for the library of the University of Virginia starting from the academical year ; The University of Edinburgh devotes a page to the its BSC, gathering and presenting all the info and metrics fromwith related analysis; The Henry County School BSC; A proposal of indicators for higher education entities see on p.

The study will assist the management and staff of KNC on how to better improve their supply chain performance using the balanced approach.


The recommendations on the paper further suggested applying the model to test its suitability in a wide range of food companies. The analysis of interdependencies follows the four dimensions which Kaplan and Norten defined in An all rounded approach of the BSC can be used to capture the required production capacity, partnerships with stakeholders such as the Kenyan government, technological and demand capacity. Recent articles have now scorecxrd on the BSC in various areas such as supply chain performance management.

Do our people have the necessary skills to perform their jobs and are they happy doing it? The case study findings established that management had a key role in the BSC implementation, creating strategic awareness and ensuring attainment of organization objectives and goals at KRA. Higher or lower manufacturing learning and faster or slower new product introduction can have noticeable influence on brand image.

The Interdependency of Brand Value within the Balanced Scorecard

Case studies in the consumer e Kenya Nut Company KNC balanecd a Thika-based Kenyan company formed in and one of the leading producers of macadamia nuts worldwide http: According to Kaplan and Norton the objectives and measures of the BSC are consistent and mutually reinforcing rather than a collection of financial and non-financial measures that are unrelated.

However, KNC faces challenges of slow diplomarrbeit growth, lack of customer awareness, poor information systems and high processing costs in its supply chain. Click here for more info.

Guidelines to develop a balanced scorecard in entepreneurial universitiesGlobalStart: The findings state that the BSC can provide insights to supply chain management solutions and product characteristics.

Die Balanced Scorecxrd im Krankenhaus. Every company is highly influenced by its internal processes and its customers.

State of the art und Entwicklungspotenziale im Supply Chain Control A,Japan and Germany hence the need to increase production. The chapter discusses the balanced scorecard measures relating to financial, customer, internal business, and learning and growth perspectives, challenges faced in the implementation of the BSC and the conceptual framework showing the relationship between the independent and dependent variables.

Buglione, BSC e metodi di misurazione multi-dimensionale delle performance organizzative: Interdependencies within the financial perspective 5. Buglione, Measuring Software Development – There is more than just measuring software!


SEMQ – ICT Balanced Scorecards (BSC) [Luigi Buglione]

They must be splitted across the four or more perspectives and have to be process-oriented, trying to express the goodness of such process.

However the conditions of work have to fit with this prestigious brand. Die Balanced Scorecard als Instrument des Risikomanagements.

Higher employee satisfaction and productivity would lower manufacturing learning of employees and new product introduction on markets. Die Umsetzung der Balanced Scorecard. Laden Sie Ihre eigenen Arbeiten hoch!

In addition, there is little evidence of the BSC in regard to supply chain management. For assessing IT investments, it is crucial to understand how organisational and strategic goals are achieved.

Are our software development processes performing at levels sufficient to meet customer expectations? The traditional methods majored on financial aspects of a firm ignoring other performance indicators. Trusted brands seem to be one way to achieve high market success. According to Chia, Goh and Hum most of the applications and case studies of the BSC are descriptions of how companies have adopted, created, and implemented the balqnced in their organizations or industry.

The study will be of scoreard to Scholars and academicians as they will have more knowledge on the relationships between the BSC measures and the supply chain goals.

High quality services ,intellectual capital ,skilled employees and responsiveness are intangible assets that are important but cannot be captured in the balance sheet hence customers, shareholders and the management cannot know the real worth of a company Chavan, They conducted a survey on how the four perspectives of the BSC are perceived to manufacturers, retailers, international procurement offices and logistics service providers. How do our software processes and SPI add value to the company?

Introduction Since the s the idea of a balanced score card 1 approach and the idea of brand equity have taken the world by storm.

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